The Art of the Blend

THE BEAUTIFUL AND THE DAMNED is a collaboration between one of the best distilleries in the country, master blenders and founders with a years long passion for perfected whiskey.

It is apparent when you hold our bottle in your hand and taste its contents, there is nothing quite like it and you will immediately understand that we tirelessly taste our whiskeys against the best in the world.

 

How do we do it? The Beautiful and the Damned finds the absolute best barrels for our offerings, the ones that most companies save for single barrels. It is from these rare barrels that we create our blends.

Their single barrel standards are the entry level standard for all our offerings. Our barrels are from the right batch, the right location, in the right warehouse for the mash bill and age of the whiskey. We marry our barrels prior to bottling for a time far longer than industry norms and we slow proof over a longer period as well. The process is expensive, but also creates the best product.

 

Aging of Whiskey

The Beautiful and the Damned uses well-aged whiskey in our offerings as there is no substitute for age in the quality of whiskey.

Our flagship products fall in the 4-10 year range, which is the perfect balance of not too old or young. We have witnessed overly aged, flat-lined whiskey where all you can taste is the oak and we’ve witnessed whiskey being too young, resulting in harsh and grainy flavors. Our barrel selection process assures these subpar barrels don't make it into our blends.

 

As whiskey drinkers, we’ve been conditioned to think older is better.  

This is simply not true with American whiskey. If we are honest, age as a marketing tool was created in the 1970’s due to the decline in whiskey sales during that time. Bourbon was kept in the barrel much longer than it should be. Enter the genius of marketers and their older is better campaign. They saved the industry. Interestingly, many distillers at the time thought the whiskey became over aged, ruined by too many wood tannins.

Understandably, bourbon and American whiskey is not scotch. American bourbon and rye is aged in new charred oak barrels with hot summers and cold winters. Scotch is aged in used oak barrels in a moderate climate. Keeping Scotch in the barrel for a very long time make sense, for American whiskey it doesn’t.

 

CONTACT US

We are always happy to connect with fellow whiskey aficionados. Type a message below and one of our Ambassadors will get back to you in short order.

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