Our Name
"F. Scott Fitzgerald, the 1920’s American writer, not only had a knack for beautiful prose, he also created characters that had the most brilliant relationship with alcohol. It was always in their hands, they shared it with friends, and it was a major part of their life. I learned about my relationship with booze from F. Scott Fitzgerald. The Beautiful and the Damned is a hat tip to that theme."
- Our Founders
Our whiskey is meant to be shared with friends in good times and bad and we’d love for it to become that reliable brand you can count on.
For those astute readers, you’ll see we didn’t take the exact name of his book “The Beautiful and Damned” as we hated the thought of all that is beautiful being damned. That clearly isn’t the case. The Beautiful and the Damned may reference people, days, ideas, events, whatever you’d like. Feel free to ponder that over a pour of our whiskey.